Family-controlled
Only the people who loved them have the keys.
Every memorial is private by default. The family approves every story, photo, and comment before it appears. Memorials can be transferred, frozen, or archived — never seized.
Trust Center
The legacy memorial industry has earned its bad reputation. Below is the list of things Flieder will not do to your grief — written here, in public, where you can hold us to it.
Family-controlled
Every memorial is private by default. The family approves every story, photo, and comment before it appears. Memorials can be transferred, frozen, or archived — never seized.
No ads, ever
We do not sell promoted funeral homes, sponsored flowers, candle stores, anniversary trinkets, or grief-coach upsells. Donations, if the family wants them, are 0% platform fee.
Verification
Anyone who is family can claim a memorial. A human reviews every claim within 24 hours. Sensitive edits freeze during a dispute. Verification states are public on the memorial.
Anti-scraper
Robots are blocked from private and unlisted memorials by default. Public memorials carry canonical signals so search engines know which one is the real, family-managed record.
Export, always
Every memorial can be exported as a ZIP — full-resolution photos, story text, audit log, and a printable PDF — on any tier, any time, no questions.
Audit & reliability
Condolences, photos, and event details have a full edit history. If we ever lose data, we tell you. If we miss a moderation call, we tell you. The trust ledger is public.
Privacy by design
No data brokers. No marketing partners. No model training on family photos. Documents you upload during a claim are auto-deleted 30 days after the claim resolves.
Built to outlast us
Lifetime memorials are committed to a 99-year preservation horizon, with a written wind-down protocol if Flieder ever ceases operations: full archives are returned, in clean formats, to the families they belong to.
The things we will not do
For families who need help
If a memorial exists about someone you love and you did not create it — start a claim. If something on a memorial is wrong or harmful, write to us. There is a person on the other end, every time.