Family-controlled
Only the people who loved them have the keys.
Every memorial is private by default. The family approves every story, photo, and comment before it appears. Memorials can be transferred, frozen, or archived — never seized.
Trust Center
The promises
we will not break.
The legacy memorial industry has earned its bad reputation. Below is the list of things Flieder will not do to your grief — written here, in public, where you can hold us to it.
No ads, ever
There is no advertising on a memorial. Anywhere. Period.
We do not sell promoted funeral homes, sponsored flowers, candle stores, anniversary trinkets, or grief-coach upsells. The memorial is never a storefront.
Verification
Real claim and dispute workflows.
Anyone who is family can claim a memorial and offer documents to prove the relationship. Every claim is reviewed before control changes hands, sensitive edits freeze during a dispute, and verification states are shown publicly on the memorial.
Anti-scraper
We block the obituary copiers.
Known AI and content crawlers — GPTBot, ClaudeBot, CCBot, PerplexityBot and more — are blocked from every memorial page, on every plan. Private, invite-only, and shared-by-link memorials are never indexed; a public memorial appears in search only when the family chooses to list it.
Audit & reliability
Changes are recorded. Nothing quietly disappears.
Edits to a memorial — stories, photos, event details, and claims — are written to an audit log, so every change can be traced. If we ever lose data, we'll tell you.
Privacy by design
We do not sell, share, or train on your memories.
No data brokers. No marketing partners. No model training on family photos or stories. Anything you share is used only to run and protect the memorial.
Built to outlast us
A long-term preservation guarantee.
Lifetime memorials are committed to a 99-year preservation horizon, with a written wind-down protocol if Flieder ever ceases operations: full archives are returned, in clean formats, to the families they belong to.
The things we will not do
Eight commitments, in plain English.
- We do not run ads.
- We do not insert sponsored funeral homes.
- We do not sell flowers, trees, candles, or keepsakes the family didn't choose.
- We do not share, sell, or train on your photos or stories.
- We do not allow strangers to edit a memorial.
- We do not charge visitors to view a memorial — once a family shares it, it's open to everyone, free.
- We do not delete or expire your private draft — build it for free, for as long as you need.
- We do not delete a memorial without 30 days of written notice.
For families who need help
Claims, reports, and quiet emails all reach us.
If a memorial exists about someone you love and you did not create it — start a claim. If something on a memorial is wrong or harmful, write to us, and we’ll look into it.